As the CEO of a leading cloud-based point of sale solution for franchises, I’ve had the opportunity to work with hundreds of businesses. Over the years, I’ve seen great variation in the level of centralized control that franchisors maintain over standard operating procedures followed by individual franchisees and, by extension, the end customer experience. Every […]
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Many factors influence a franchise’s success. Mission-driven leadership and customer-centric strategy can help you bring a thriving brand to market, but scalability will ultimately determine the sustainability of your locations. Franchise brands often have a very similar workflow, but top-performing franchises share three common factors that drive better experiences. MyTime Founder & CEO Ethan Anderson details how […]
Read MoreIf your services business isn’t savvy about SEO, you’re losing customers. Here’s how to ensure your SEO is driving business. Businesses are seeing huge, sweeping benefits from performing well on search. Here’s proof: Search engines drive 300% more traffic to sites than social media. (IronPaper) 72% of consumers who did a local search visited a store […]
Read MoreLarge services-oriented businesses with multiple locations have to constantly innovate with new technologies to bring in more customers to grow their locations. They may have well-recognized brands, but getting customers to discover and book their local services has been challenging. Providing clients with a seamless way to find services they need – when they need […]
Read Moretl;dr: Your customers want to use messaging to communicate with you. Here’s how to leverage this valuable channel to improve the customer experience and drive more sales. These days, everyone wants to communicate via text messaging. It’s quick, less disruptive, and allows people to send a message whenever it is convenient. Today, the average adult exchanges […]
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6,586,013,574 That’s six billion, five hundred eighty-six million, thirteen thousand, five hundred and seventy-four and it’s the number of searches each day worldwide.(1) Did you know that Google accounts for over 77% of these 6.5B searches? And for industries like retail, lifestyle, and health & beauty, over half of those searches are initiated on a […]
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We are excited to announce that MyTime has won LSA’s 2017 Ad-to-Action Award for Local Commerce Services. The Local Search Association’s Ad-to-Action Award program recognizes innovation and forward thinking solutions in the local marketing and advertising space. A panel of notable experts, analysts, media and practitioners from across local industries review and select the winners. […]
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We’re excited to announce that MyTime now offers seamless online booking right from a business’s Facebook Page! Thanks to our integration, any service business across the United States with a MyTime account can now let clients schedule appointments without leaving the Facebook website or mobile app. Because this integration was built together with Facebook, when clients book, their […]
Read MoreEveryday here at MyTime, we speak with business owners who are trying to understand how to take advantage of the growth in online booking to help their business succeed. As we’ve watched consumer behavior shift dramatically to online booking and smartphone usage, we believe that local businesses have to engage those consumers online, where the […]
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85% of consumers are searching for local businesses online, and Google has 70% of global search engine market share. Think about how many more customers you could get if you have better representation on Google. Creating a profile for your business on Google My Business will allow you to take advantage of these business opportunities. […]
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